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AWARDS

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ENTRIES OPEN


Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its ninth year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.

New this year are categories for B2B and sports and entertainment agencies, up-and-coming editors and heads of production at production companies as well as awards for independent agency networks and the use of music in creative work. We will celebrate winners in person in New York City in April 2025. 

A-List winners will be notified in February and published on AdAge.com in March. Winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York City in April 2025.

Creativity finalists will be announced online in late March. All winners will be revealed live at the Ad Age A-List & Creativity Awards Gala.

 

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Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact .

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PRICING & DEADLINES


There is a tiered entry fee structure for the program. As with the 2024 program, the same deadlines apply to both A-List and Creativity categories.

Standard pricing:
$550 per category. Ends Nov. 5, 2024, at 11:59 p.m. ET

Final deadline pricing:
$700 per category. Deadline Dec. 3, 2024, at 5 p.m. ET


There is no cost to enter Best Use of TikTok.

There will be no deadline extensions beyond those outlined above. Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

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CATEGORIES

 

2025 AD AGE A-LIST AWARDS

Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be revealed on AdAge.com in March and celebrated alongside our Creativity winners at the gala in New York City in April. 

A-List honorees will be named in the following categories:

Agency of the Year and A-List

Production Company of the Year and A-List

Agency Executive of the Year 

Agency Network of the Year 

B2B Agency of the Year NEW

Best Agency Culture 

Business Transformation Agency of the Year 

Creative Agency of the Year

Data & Insights Agency of the Year 

Design & Branding Agency of the Year 

Experiential Agency of the Year 

In-House Agency of the Year

Independent Agency of the Year 

Independent Agency Network of the Year NEW

International Agency of the Year

Media Agency of the Year

Multicultural Agency of the Year

Newcomer Agency of the Year

Performance Marketing Agency of the Year 

Purpose-Led Agency of the Year

Social Media/Influencer Agency of the Year

Sports/Entertainment Agency of the Year NEW

Category descriptions and entry instructions:

Download entry kit

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

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2025 AD AGE CREATIVITY AWARDS


Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners.

Creativity Awards finalists will be published online in late March and winners announced live and celebrated alongside our A-List winners at our in-person gala in New York City in April.  

To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2023, and Dec. 31, 2024.

Creativity Awards honorees will be named in the following categories:

 

WORK

Campaign of the Year

Best B2B Campaign 

Best Use of AI 

Best Use of Music NEW

Best Work for Good: Brand 

Best Work for Good: Pro Bono/Nonprofit 

Branded Entertainment/Content Campaign of the Year

Craft of the Year

Creative Data Campaign of the Year 

Experiential Campaign of the Year

Film/TV/Video of the Year

Print/Design/Out-of-Home Work of the Year

Social Campaign of the Year

Tech Innovation of the Year

Tiny But Mighty

 

PEOPLE

Account Manager of the Year 

Chief Creative Officer of the Year  

Chief Strategy Officer of the Year 

Creative Director of the Year

Creative of the Year (Agency)  

Creative of the Year (In-House)  

Creative Technologist of the Year 

Diversity & Inclusion Champion of the Year 

Media Planner of the Year

Social Lead/Community Manager of the Year 

Strategic Planner of the Year

 

CREATIVE MARKETING

Brand of the Year 

Brand CMO of the Year

Best Brand/Product Launch 

Best Brand Social Media Presence

Best Partnership/Collaboration 

Best Rebrand

Best ROI: Work that Works

Future Brand Leader NEW

 

PRODUCTION

Agency Producer of the Year 

Director of the Year

Director to Watch 

Editor of the Year 

Editor to Watch NEW

Editorial Company of the Year 

Executive Producer of the Year 

Head of Production of the Year (Agency)

Head of Production of the Year (Production Company) NEW

Music & Sound Company of the Year 

VFX Company of the Year 

*For Production Company of the Year & A-List, see A-List Awards 

Category descriptions and entry instructions:

Download entry kit

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

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BEST USE OF TIKTOK


Presented by Ad Age and TikTok, the "Best Use of TikTok" award honors the agency or brand that truly understands what TikTok is about, demonstrating the platform's creative excellence and driving both cultural and commercial impact. Judged by Ad Age and TikTok, the winner will be announced at the A-List & Creativity Awards Gala in April in New York City.  

There is no cost to enter and entry is open to campaigns, videos or actions that debuted and ran on TikTok between Jan. 1, 2024 and Dec. 31, 2024.

All work entered must have been intentionally made for TikTok and/or a major component was inspired by TikTok and lived on and off platform.

The 2024 Best Use of TikTok winner

Rules and entry instructions:

How to enter Best Use of TikTok

 

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JUDGES

 
The honorees in the long-running A-List Awards are handpicked by the editorial staff at Ad Age. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners. See below for the 2025 Creativity Award judges.

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Work Jury

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Jason Sperling

Chief Creative Officer

Innocean USA

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Brynna Aylward

Chief Creative Officer

Adam&EveDDB U.S.

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Rosie Bardales

Chief Creative Officer

VML New York

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Dhaval Bhatt

Co-Founder and Chief Creative Officer

Courage

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Matt Heath

Chief Creative Officer

Party Land

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Rikesh Lal

Executive Creative Director

Erich & Kallman

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Pum Lefebure

Co-Founder and Chief Creative Officer

Design Army

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Erica Roberts

Chief Creative Officer

BBH USA

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Kirsten Rutherford

Executive Creative Director

TBWA\Chiat\Day LA

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Gordy Sang

Co-Founder and Co-Chief Creative Officer

Quality Meats

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Shannon Washington

Chief Creative Officer

Gotham

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Tim Nudd

Creativity Editor

Ad Age

People Jury

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Damaune Journey

Global Chief Growth Officer

72andSunny

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Suzanne Barbosa

Managing Director

Atlantic New York

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Nadja Bellan-White

CEO

SS+K

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Brett Edgar

U.S. CEO

VCCP

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Jorge Hernandez

Chief Marketing Officer

Majority

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Kate Higgins

Chief Growth Officer

Opinionated

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Teri Miller

President and Partner

Mother USA

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Thas Naseemuddeen

CEO

Omelet

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JT Pierce

Chief Client Officer

Tag

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Sandi Preston

Chief Strategy Officer

Translation

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Michelle Tang

Global Chief Growth Officer, McCann and Chief Growth Officer, Americas, McCann Worldgroup

McCann

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Leyla Touma Dailey

President and Chief Creative Officer

Doe-Anderson

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Ashley Walters

Partner and Chief Marketing Officer

Curiosity

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Jessica Wohl

Senior Editor

Ad Age

 

 

Creative Marketing Jury

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Chanelle Kalfas

VP of Brand Marketing and Strategy

The New York Times

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Chris Bellinger

Chief Creative Officer

PepsiCo Foods U.S.

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Sofia Colucci

Chief Marketing Officer of North America

Molson Coors

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David Corns

Chief Marketing Officer

Opendoor

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Islam ElDessouky

Global VP of Creative Strategy and Content

Coca-Cola

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Emily Fink

Global Chief Marketing Officer

Sedgwick

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Alyson Griffin

Head of Marketing

State Farm

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Erin Joyce

Head of Social

Grey Worldwide

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Melody Lee

Chief Marketing Officer

Mercedes-Benz USA

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Marisstella Marinkovic

Chief Marketing Officer

Nissan U.S.

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Kate Rouch

Chief Marketing Officer

Coinbase

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Jo Shoesmith

Global Chief Creative Officer

Amazon

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Marissa Solis

Senior VP of Global Brand and Consumer Marketing

NFL

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Jasmine Anderson Taylor

Head of Consumer Marketing

Instacart

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E.J.Schultz

News Editor

Ad Age

 

Production Jury 

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Orlee Tatarka

Head of Production

Wieden+Kennedy Portland

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Bine Bach

Director

Biscuit Filmworks

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Jackie Kelman Bisbee

Co-Founder and Executive Producer

Park Pictures

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Kamey Butler

Head of Global Brand Production

Netflix

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Jordana Freydberg

Executive Producer

Biscuit Filmworks

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Sophie Gold

President and Executive Producer

Eleanor

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Charlie Harvey

Partner and Editor

Whitehouse Post

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Alison Hill

Head of Integrated Production

Translation

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Helen Hollien

Executive Producer

Little Minx

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Ari Kuschnir

Founder and Managing Partner

M ss ng P eces

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Kevin Mulroy

Executive Creative Director and Founding Partner

Mischief

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Donna Portaro

VP and Executive Producer

Chelsea Pictures

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Tim Nudd

Creativity Editor

Ad Age

 

 

 

FAQs

We have expanded the awards for 2025 by updating some existing categories and adding several new categories.

Among the new A-List categories are:
• B2B Agency of the Year
• Independent Agency Network of the Year
• Sports/Entertainment Agency of the Year

New Creativity Awards categories include:
• Best Use of Music
• Editor to Watch
• Future Brand Leader
• Production Company Head of Production

The deadline for the 2025 A-List & Creativity Awards is Tuesday, Dec. 3 at 5 p.m. ET. Due to the holidays and the time needed for judging, there will be no extensions beyond the final deadline.

The following A-List categories are open to U.S. agencies only
Agency of the Year and A-List
B2B Agency of the Year
Business Transformation Agency
Best Agency Culture
Data & Insights Agency
Design & Branding Agency
Experiential Agency
In-House Agency
Media Agency
Multicultural Agency
Newcomer Agency
Performance Marketing Agency
Purpose-Led Agency
Social Media/Influencer Agency
Sports/Entertainment Agency


These A-List categories are open to companies anywhere in the world
Agency Executive of the Year
Agency Network of the Year
Creative Agency of the Year
Independent Agency of the Year
Independent Agency Network of the Year
International Agency of the Year
Production Company of the Year

The Creativity Awards are open to anyone anywhere in the world.

All A-List categories as well as Production Company of the Year are judged by the editors of Ad Age. The Creativity Awards are chosen by juries curated and led by Ad Age.

No. Anything included in an entry should be considered as public information. There’s no space for explicitly confidential information, and we ask entrants to anticipate that anything in their entry could become public—mostly because we don’t want to wind up trying to honor a winner without being able to tell anyone why we want to honor them.

You can see the list of questions you will need to answer and assets you will need to supply for each category in the entry kit: Entry kit.

Our award system requires all direct uploads (photos, videos or other files) to be 2GB or less. For anything larger, please supply a link. NOTE: Embedded hyperlinks are not supported within our platform. If you would like to link to a website, please include the full URL.

Our awards team is here to help with any technical issues you might experience. Please contact

Please note that your account on AdAge.com is separate from an account you create for the A-List & Creativity Awards. When you click "Enter now," please make sure to register a new account (unless you've submitted to the A-List and Creativity Awards before and already have one). If you still experience any issues logging in, please email awards@adage.com.

All entries must be submitted and paid by credit card online at AdAge.com/ACAwards2025. Please contact awards@adage.com if you experience any issues submitting payment.

Unfortunately, once you have submitted and paid for your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.

Please note changes cannot be made once the final deadline has passed and judging has started.

Creativity finalists will be announced online at AdAge.com in late March. Finalists will also be contacted by the Ad Age awards team. Ad Age does not publish a list of finalists for A-List.

A-List winners will be notified in February and and published on AdAge.com in March. A-List winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York in April 2025. Creativity finalists will be announced in late March; winners will be revealed live at the gala.

The gala to celebrate the 2025 A-List winners and announce the winners of the 2025 Creativity Awards will be held in New York City in April 2025.

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IMPORTANT INFORMATION


Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered. 

Download entry kit

 

2024 Ad Age A-List

2024 Creativity Awards winners

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CONTACT US

 

Got questions? We're happy to help.

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