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AWARDS
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ENTRIES ARE OPEN
Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its eighth year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.
New this year are categories for independent and performance marketing agencies as well as awards for use of artificial intelligence and best collaboration. We will celebrate winners in person in New York City in April 2024.
A-List winners will be notified in February and published on AdAge.com in March. Winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York City in April 2024.
Creativity finalists will be announced online at AdAge.com late March. All winners will be revealed live at the A-List & Creativity Awards Gala.
Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact awards@adage.com.
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PRICING & DEADLINES
There is a tiered entry fee structure for the program. As with the 2023 program, the same deadlines apply to both A-List and Creativity categories.
Standard pricing:
$550 per category. Ends Nov. 1, 2023, at 11:59 p.m. ET
Final deadline pricing:
$700 per category. Deadline Dec. 5, 2023, at 5 p.m. ET
There is no cost to enter Best Use of TikTok.
There will be no deadline extensions beyond those outlined above. Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
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CATEGORIES
2024 AD AGE A-LIST AWARDS
Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be revealed on AdAge.com in March and celebrated alongside our Creativity winners at the gala in New York City in April.
A-List honorees will be named in the following categories:
Agency of the Year and A-List
Production Company of the Year and A-List
Agency Executive of the Year
Agency Network of the Year (Global) NEW
Agency Network of the Year (U.S.) NEW
Best Agency Culture
Business Transformation Agency of the Year
Creative Agency of the Year
Data & Insights Agency of the Year
Design & Branding Agency of the Year
Experiential Agency of the Year
Health Care Agency of the Year
In-House Agency of the Year
Independent Agency of the Year NEW
International Agency of the Year
Media Agency of the Year
Multicultural Agency of the Year
Newcomer Agency of the Year
Performance Marketing Agency of the Year NEW
Purpose-Led Agency of the Year
Social Media/Influencer Agency of the Year
Category descriptions and entry instructions:
Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
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2024 AD AGE CREATIVITY AWARDS
Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners.
Creativity Awards finalists will be published online in late March and winners announced live and celebrated alongside our A-List winners at our in-person gala in New York City in April.
To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2022, and Dec. 31, 2023.
Creativity Awards honorees will be named in the following categories:
WORK
Campaign of the Year
Best B2B Campaign
Best Use of AI NEW
Best Work for Good: Brand
Best Work for Good: Pro Bono/Nonprofit
Branded Entertainment/Content Campaign of the Year
Craft of the Year
Creative Data Campaign of the Year
Experiential Campaign of the Year
Film/TV/Video of the Year
Print/Design/Out-of-Home Work of the Year
Social Campaign of the Year
Tech Innovation of the Year
Tiny But Mighty
PEOPLE
Account Manager of the Year
Chief Creative Officer of the Year
Chief Strategy Officer of the Year
Creative Director of the Year
Creative of the Year (Agency) NEW
Creative of the Year (In-House) NEW
Creative Technologist of the Year
Diversity & Inclusion Champion of the Year
Media Planner of the Year
Social Lead/Community Manager of the Year
Strategic Planner of the Year
CREATIVE MARKETING
Brand of the Year NEW
Brand CMO of the Year
Brand Manager of the Year
Best Brand/Product Launch
Best Brand Social Media Presence
Best Partnership/Collaboration NEW
Best Rebrand
Best ROI: Work that Works
PRODUCTION
Agency Head of Production of the Year
Agency Producer of the Year
Director of the Year
Director to Watch
Editor of the Year NEW
Editorial Company of the Year
Executive Producer of the Year NEW
Music & Sound Company of the Year
VFX Company of the Year
*For Production Company of the Year & A-List, see A-List Awards
Category descriptions and entry instructions:
Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
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BEST USE OF TIKTOK
Presented by Ad Age and TikTok, the Best Use of TikTok will seek to honor an agency or brand that understands TikTok's core DNA—showing the power of creativity is on the platform—and created work made for TikTok that drove cultural and/or commercial impact. Judged by Ad Age and TikTok, the winner will be announced at the A-List & Creativity Awards Gala in April in New York City.
There is no cost to enter and entry is open to campaigns, videos or actions that debuted and ran on TikTok between Jan. 1, 2023 and Dec. 31, 2023.
All work entered must have been intentionally made for TikTok and/or a major component was inspired by TikTok and lived on and off platform.
The 2023 Best Use of TikTok winner
Rules and entry instructions:
How to enter Best Use of TikTok
FAQs
We have expanded the awards for 2024 by updating some existing categories and adding several new categories.
Among the new A-List categories are:
Independent Agency of the Year
Performance Marketing Agency of the Year
Global Agency Network of the Year
U.S. Agency Network of the Year
New Creativity Awards categories include:
Best Use of AI
Brand of the Year
Best Partnership/Collaboration
Creative of the Year (Agency)
Creative of the Year (In-House)
Editor of the Year
Executive Producer of the Year
Among the new A-List categories are:
Independent Agency of the Year
Performance Marketing Agency of the Year
Global Agency Network of the Year
U.S. Agency Network of the Year
New Creativity Awards categories include:
Best Use of AI
Brand of the Year
Best Partnership/Collaboration
Creative of the Year (Agency)
Creative of the Year (In-House)
Editor of the Year
Executive Producer of the Year
The deadline for the 2024 A-List & Creativity Awards is Tuesday, December 5 at 5 p.m. ET. Due to the holidays and the time needed for judging, there will be no extensions beyond the final deadline.
The following A-List categories are open to U.S. agencies only
Agency of the Year (and A-List)
Business Transformation Agency
Best Agency Culture
Data & Insights Agency of the Year
Design & Branding Agency
Experiential Agency
Health Care Agency
In-House Agency
Media Agency
Multicultural Agency
Newcomer Agency
Performance Marketing Agency of the Year
Purpose-Led Agency
Social Media/Influencer Agency
U.S. Network of the Year
These A-List categories are open to companies anywhere in the world
Agency Executive of the Year
Creative Agency of the Year
Global Network of the Year
Independent Agency of the Year
International Agency of the Year
Production Company of the Year
The Creativity Awards are open to anyone anywhere in the world.
Agency of the Year (and A-List)
Business Transformation Agency
Best Agency Culture
Data & Insights Agency of the Year
Design & Branding Agency
Experiential Agency
Health Care Agency
In-House Agency
Media Agency
Multicultural Agency
Newcomer Agency
Performance Marketing Agency of the Year
Purpose-Led Agency
Social Media/Influencer Agency
U.S. Network of the Year
These A-List categories are open to companies anywhere in the world
Agency Executive of the Year
Creative Agency of the Year
Global Network of the Year
Independent Agency of the Year
International Agency of the Year
Production Company of the Year
The Creativity Awards are open to anyone anywhere in the world.
All A-List categories as well as Production Company of the Year are judged by the editors of Ad Age. The Creativity Awards are chosen by juries curated and led by Ad Age.
No. Anything included in an entry should be considered as public information. There’s no space for explicitly confidential information, and we ask entrants to anticipate that anything in their entry could become public—mostly because we don’t want to wind up trying to honor a winner without being able to tell anyone why we want to honor them.
You can see the list of questions you will need to answer and assets you will need to supply for each category in the entry kit: Entry kit.
Our award system requires all direct uploads (photos, videos or other files) to be 2GB or less. For anything larger, please supply a link. NOTE: Embedded hyperlinks are not supported within our platform. If you would like to link to a website, please include the full URL.
Our awards team is here to help with any technical issues you might experience. Please contact awards@adage.com
Please note that your account on AdAge.com is separate from an account you create for the A-List & Creativity Awards and any other Ad Age award programs. When you click "Enter now," please make sure to register a new account (unless you've submitted to our awards before and already have one). If you still experience any issues logging in, please email awards@adage.com.
All entries must be submitted and paid by credit card online at AdAge.com/ACAwards2024. Please contact awards@adage.com if you experience any issues submitting payment.
Unfortunately, once you have submitted and paid for your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.
Please note changes cannot be made once the final deadline has passed and judging has started.
Please note changes cannot be made once the final deadline has passed and judging has started.
Creativity finalists will be announced online at AdAge.com in late March. Finalists will also be contacted by the Ad Age awards team. Ad Age does not publish a list of finalists for A-List.
A-List winners will be notified in February and and published on AdAge.com in March. A-List winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York in April 2024. Creativity finalists will be announced in late March; winners will be revealed live at the gala.
The gala to celebrate the 2024 A-List winners and announce the winners of the 2024 Creativity Awards will be held in New York City in April 2024. Tickets to the gala will be available to purchase in early 2024 at adage.com/events.
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IMPORTANT INFORMATION
Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered.